Result Direct - A data driven marketing services company.

Support

We support you in:

Tactical and Strategic Planning

- Campaign development

- Program enhancements

Direct Marketing

- Data appending

- Locating prospect lists

- Mail matrixing

- Program tracking / Response analysis

Database Development

- Conversion, validation, scrubbing, merge/purging of data from list brokers or other operational systems

- Developing Standard and Custom Reports

- Training in the use of our software tools

Attrition Analysis

- Modeling of customers most likely to defect

- Analysis of profitability versus attrition

Customer Satisfaction, Service Retention, CRM Programs

- Development of Methodology and Concept

- Managing components of Program

- Deploying reports and follow-up programs via website

- Development and deployment of E-Learning training for continual improvement

The benefits of our services include:

- More strategic targeting

- Monitor total customer activity (sales, service, response to communications)

- Identifying cross-sell opportunities (selling extended warranty)

- Identifying up-sell opportunities (selling another vehicle to the household)

- Tracking results from communications

- Increased customer retention and service activity

- Improved direct mail response

- Strategic list selection

- Enhanced response measurement

- Maintenance of a historical promotional database

We provide our clients with business solutions that result in bottom line value.
 


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